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Yoga Marketing Case Study – Printed Brochure

Throughout the years I’ve visited many yoga studios when traveling for business or for vacation. I usually like to pick up a brochure or flier when I see a studio nearby to see if I’d like to check it out later.

I’d like to highlight one in particular I picked up recently at a yoga studio in Montreal and talk about what works when using advertising materials to promote your studio and classes. If you are thinking of creating a piece or have one currently, use this checklist to make sure you have these key items.

  1. The objective! Figure out the main purpose for your brochure or flier. Is it for potential students to grab as they walk by (advertising) or for your current students to take home with them to reference class schedules (retention material).
  2. The size of your piece matters! You want it large enough so people will notice and pick it up, not too large where it’s a deterrent or tool small where it could go unnoticed. I recommend a post-card size piece. Business card size class schedule works for regular students who just want a class schedule.
  3. Logo and contact information. We’ve talked about how important it is to make sure your logo appears in all your advertising materials and website. Make sure your logo is prominent (usually on the top left or bottom right corner) and that you have all contact information such as your website, phone number, address.
  4. A class schedule is key. Use a table format for easy reference with the time of day the class starts and the day of the week. This will allow potential students to figure out which classes are suitable for them.
  5. Use visual cues and colour schemes. You want people to notice. Use bright or coordinating colours to catch the eye and color blocks to differentiate class types. Use a legend if required.
  6. Use both sides! The other side of this particular piece is a solid background with the name of the studio and logo. Remember, you want to use all the space available to you without going overboard with extraneous information. You’re paying to print these out so make best use of the real estate you have.
  7. Include directions to your yoga studio. I suggest putting a small visual map of your studio so potential students can remember where they saw you.
  8. Try a yoga promotional offer. Use a small section to promote a specific offer for first time students. This can provide the final motivation they need to come check out your yoga classes. For example, place a first class free with brochure offer in the piece which will also allow you to measure how effective this piece of advertising is.
  9. Use pricing if it’s relevant. In general, most yoga studios market their classes with the similar price levels and structure. I recommend including some yoga class price info if you have a current promotion or to target first time students.